Sports Marketing Team travels to Gillette

Recently, our Sports Marketing students had the exciting opportunity to present their Promotional Plan Projects to a marketing representative from the Kraft Marketing Team at Gillette Stadium. Over the past 4-5 weeks, the students have been working on a project-based learning initiative that addressed a variety of real-world marketing challenges set by the Kraft Marketing Team. These challenges included:

Increasing New England Revolution attendance

Analyzing the teen shopping demographic at Patriot Place

Revamping the Hall of Fame Membership Plan

Creating a merchandisable theme for the Patriots

Each student group received valuable feedback on both their promotional plans and their presentation skills. They impressed the Kraft Marketing Team with their ability to effectively deliver their ideas and solutions.